Gateway expands its retail channel

As eWeek reported yesterday, Gateway will be enhancing its retail sales game - letting CompUSA handle some of its customer contact. The overhead costs of handling its country stores met their inevitable demise earlier this year, as I predicted a few years ago (only I was a bit more pessimistic on how soon it would happen, as usual).

The acquisition of eMachines has made Gateway the third-largest PC maker in the United States, behind Dell Inc. and Hewlett-Packard Co.

Recognizing the advantage competitors have in utilizing already established retail channels, Gateway has added CompUSA as another retailer to pitch its wares. Just think how much $$ they would have saved if they listened to me a few years ago...